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“Dr. Straub is a nationally recognized leader in sport psychology as evidenced by his serving as Publication Director on the first Executive Board of the Association for the Advancement of Applied Sport Psychology (AAASP) and later as AAASP's Business Manager. Whatever responsibility Bill accepts, he is known as an innovative professional who will do it well, on time, and with no need for external oversight.”

Jean M. Williams, Ph.D. - Professor, AAASP Past President

"Dr. Straub's mental training sessions with our basketball team were fantastic. His ability to connect with our players was uncanny. In addition to teaching them about goal setting and team building, he showed them ways to improve their concentration and relaxation techniques. He was able to get our players to focus by using imagery and cognitive restructuring. During the time he worked with us, two of our players became All-Americans!”

Colby Tilley - Women's Basketball Coach, Kennesaw State University

"I have worked extensively with Bill Straub on numerous projects from highlight tapes, recruiting tapes and psychological preparation through videography. I have found his services invaluable in the area of game preparation and player psychological motivation. Should I have to prepare the video clips it would be time consuming, tedious and beyond the constraints of my position. Bill brings me a professional finished product by the next day. His work is truly a great asset to my program
and definitely a contributing factor in our success."


Dr. Joan Sitterly - Former Head Volleyball Coach and currently Director of Athletics, SUNY Cortland

"The use of high quality video to provide immediate feedback to my players has helped us become more tactically efficient as well as improve our player's skills. It has enabled us to compete nationally in our division."

Heidi Woodcock - Head Women's Soccer Coach, SUNY Cortland

"As an educator, Dr. Straub is among the best. His devotion to his students is evident and truly unparalleled. Having had the honor to work with Dr. Straub during several workshops, I am a firm believer in his techniques and qualifications."

Magdalina Armstrong - former student, Binghamton University, Department of Psychology

"I highly recommend the sport psychology consulting services provided by Dr. William F. Straub.  Dr. Straub has been a dedicated leader in the field of sport psychology for many years.  I have worked with Dr. Straub on many occasions.  He made notable contributions to several University of Utah Sport Psychology Symposia in recent times.  Dr. Straub's work has consistently brought out the best of theory into practice, as he has actively sought to help athletes improve their individual and team performances.  He does an excellent job of providing top notch mental training programs for athletes and coaches."

Evelyn Hall, Sport Psychology Program, College of William & Mary

Sport Science International * 82 Sperry Lane * Lansing, NY 14882 * 607-533-7314