
Dr. William F. Straub is an AAASP/USOC certified sport psychology
consultant . He holds degrees in physical education, school
administration, psychology and kinesiology. As a sport psychology
consultant, Dr. Straub has worked extensively with athletes and coaches
at the high school, college, Olympic and professional levels of
competition. He has developed a digital approach to sport psychology
that has received a great deal of attention.
After 14 years of successfully coaching high school athletes, Dr.
Straub earned a Ph.D. in kinesiology at the University of
Wisconsin-Madison. He then became an Associate in Physical Education
and Recreation at the New York State Education Department as well as
Associate Dean at the school of HPER, SUNY-Cortland. Several years
later, Dr. Straub moved on to Ithaca College in upstate New York, where
he taught undergraduate and graduate courses in kinesiology, sport
biomechanics, and sport psychology for 26 years. While teaching in
Ithaca, Dr. Straub earned 35 graduate credits in experimental
psychology and a Masters degree in clinical psychology.
As a sport psychologist, Dr. Straub has presented hundreds of workshops
at high schools, colleges and universities in New York, Pennsylvania,
Utah, and Georgia. He served as the sport
| psychology consultant for the Ithaca High School swim teams. He was also sport psychologist for Cortland State varsity field hockey, swimming, and football teams. At Cornell University, he served the varsity basketball, football, tennis, and ice hockey teams. At Ithaca College, he was sport psychologist for varsity basketball, wrestling, soccer, and gymnastic teams. For many years, Dr. Straub also served as sport psychologist for the Finger Lakes Gymnastic Center and the D.C. Gymnastics, Inc. in Albany, NY. |
![]() |
Dr. Straub is a fellow of the American College of Sports Medicine, Research Consortium of the American Alliance for Health, Physical Education, Recreation and Dance, and the American Psychological Society. He has published extensively in such scholarly journals as the Journal of Sport and Exercise Psychology, Ergonomics, The Sport Psychologist, and The Journal of Applied Sport Psychology. Dr. Straub has also authored three books: The Lifetime Sports Oriented Physical Education Program (1975), Sport Psychology: An Analysis of Athlete Behavior (1978), and Cognitive Sport Psychology (1984).
Dr. Straub has been invited to give presentations throughout the world. He has presented at Helsinki, Copenhagen, Munich, Cairo, and London. He also conducted a speaking tour of six cities in the former Soviet Union. He currently serves as president of Sport Science International.

